Changan Ford Successors Will Cover New Segment

Year 2013, Changan Ford is no doubt the famous star among joint ventures with its rapid growth, which is up to 68%. It is four times faster than industry average. It is no wonder that Ruilin MA, president of Changan Ford, told reporter with smile that we have a busy, fulfill and happy year. To keep busy and happy life style, Changan Ford will introduce more products to meet market demand. Ruilin MA said that new products will cover new segment that Changan Ford has not reached yet.

Ruilin MA contribute Changan Ford rapid growth to successfully deliver promise to Chinese customers and market, which is to provide the real demand products to them, provide affordable products to them, and all those cars with reliable quality and geared with high technology. Take Focus for an example, it is the top 1 sale in 2012, and remains top position in 2013. Besides, Ecosport now is sold more than 6 thousand per month. And new Mondeo is sold more than 20 thousand at the first month since it launched market.

Successful products come out continuously, and Changan Ford sales system enlarges with them as well. At the end of this year, Changan Ford authorized shops will reach 540. The figure will mount to 680 in 2015. Except first, second and third tier cities, Changan Ford sink its channel to fourth even fifth tier cities, particularly west area.

By market research, Ruilin MA found that the largest segment in Chinese market—middle class segment keeps growing. It has 5.5 million market capacities, and the figure will go up to 7.2 million in 2017. Changan Ford will take the chance. The company plans to introduce more and more new products to cover it.