Changan SuzukiJoint Venture Will Use Changan Logo

Closing to its 20 years celebration, Chongqing Changan Suzuki, which has silence for a while, makes movement quite frequently recent.

After the company shows its total new SUV at Guangzhou Auto Exhibition, the company’s named SC7162 has been approved and listed on 254 products catalog by National Ministry of Industry and Information Technology. As announcement introduce, the product will be made with Changan brand.

As early as this Oct, Changan Suzuki relevant staff told media that Changan Suzuki will introduce its own brand new car, which type has been decided already. It aims the largest A-class segment.

National Ministry of Industry and Information Technologycatalog show that Changan Suzuki product with Changan logo. As it known, the car shall be research leaded by parent Changan Auto.

“In the future, Changan will introduce its owned technology and cars into joint venture directly. All hanging with Changan logo. ”Except Changan Suzuki, Changan Mazda and Changan Citroën will take the same step, producing Changan owned cars.

In fact, Changan has decided to “reversal transfusion” strategy as early as negotiation with PSA.

When ChanganPeugeot Citroen joint venture found in 2011, it conformed to introduce Changan into joint venture. Meanwhile, Liuping XU, president of Changan said that “Changan will build the first Chinese owned joint venture brand, which is Changan Mazda.”

In Nov last year, not long after Changan Mazda divided from Changan Ford, Changan said that it negotiates with Ford, Suzuki and Mazda about cooperation. It aims to introduce brand and product from Changan, and develop self-owned brand. Baolin ZHANG, president of Changan, has saidseveral times that Changan cooperates with its partners to develop self-owned brand, which may launch market in 2015.

Which worth to notice is that although there is another car logged into MIIT catalog, but it does not has clear schedule for it, but will focus on China made procedure and “SKYACTIV” development.