Introducing China Made 2008 Type, Dongfeng- Citroen Competes AO Class SUV Segment Again

With sales increase in year 2013, and patent company Dongfeng Auto share investing into PSA, Dongfeng- Citroen has welcomed its bright future step by step. Its sales goal of year 2014 even makes its triple jump.

Good news detail shall publish at the end of this month with Dongfeng officially share investing into PSA contact sign, but what is sure now is Dongfeng- Citroen has made its confidence. With entry level AO class China made SUV 2008 introducing, Dongfeng- Citroen may have its France SUV sales growth wave.

On 28 March, Dongfeng Auto will sign contact with PSA about share investment. Outside world has different opinions on Dongfeng Auto share investment on PSA, but it definitely a good chance for DPCA development. Besides, it is also a good opportunities for Dongfeng- Citroen, which lacks of products, for battling for second tier joint venture leadership. The company has competed in A- class passenger car segment. Several models compete into the same segment, which expend it and narrowed its space.

LV Haitao, which is named with “France Hands”, publishes his “Raising Blue” 3 years plan. Jan 2013, China made 3008 has launched market. It contributes 52,318 sales for year 2013, and 10,399 for the first 2 months of year 2014. It becomes the new growth point for Dongfeng- Citroen. Besides, Dongfeng- Citroen has achieved its first year goal of 3 years goal with 27% growth.

Tasting the sweet of SUV, Dongfeng- Citroen decides to introduce another SUV type as its first new car introduced in year 2014. WU Shaoge, director of marketing of Dongfeng- Citroen tells reporter that “with SUV demand digging further, small size SUV will be the next blue ocean. The segment has not decided yet with segment layout, price series etc. It is good opportunity for all brands. Everybody has chance.”

As it known, located AO class SUV joint venture product has not taken the top sales of the segment just like its A-class SUV brothers. AO- class segment situation shall watch and learn for a while. “SUV market performance is decided by brand, appearance, price and function. SUV initialed position is oriented by function. One function is big size. However, AO-class SUV does not take any advances at this point.” TIAN Yi, executive vice generalsecretary of Automobile Marketing Expert Commission of China Marketing Association says“Of course, AO- class SUV has its advantage over normal passenger car size. With suitable price, its market performance will not be too bad.”