Great Wall Motors: Never give up on car while promoting SUV

Gasgoo.com ( Shanghai September 9) Recently, Great Wall Motors held its 5th Science and Technology Festival, and on the opening ceremony, President Wei Jianjun said that while they push the sales of high-end SUVs, they have never and will never give up on cars

About the Festival

According to President Wei, as an autonomous auto enterprise, Great Wall Motors designed and developed most products on its own. During the Festival, the company presented to customers its capability of research and development, and also its focus on technological innovation. The company also celebrated the achievement that in H1 2015, Great Wall Motors saw a 30% growth in sales income and a 20% growth in profits thanks to the company’s values and focuses.

Car VS SUV

The launch of car project does not contradict the company’s focus on selling SUVs, President Wei said. Since Great Wall Motors has achieved periodical results in selling SUVs, the company switched to expand its technology center and add investment in research and development to scale up sales of traditional cars plus new energy cars.

With its new energy project, Great Wall Motors plans to manufacture cars that are purely electric and cars of model 48V-BSG so that they can be lighter in weight. And for SUV, the company decided to manufacture PHEVs for greater profits due to the high cost.

For car, besides Great Wall C30, Great Wall C50, Great Wall Motor is going to launch new models from September, and promote pure electric cars since 2016. While for SUV, Haval SUVs adopting EAD hybrid mode will face the market in 2017.

Win-win strategy with dealers and suppliers

President Wei said that they persist in the goal of selling Haval high-end SUVs at over ￥200,000, though the facts that they missed the best timing of launching the products and that brand effect of Haval is limited made them fail to reach their sales goals.

President Wei also said they communicate with their dealers and even suppliers four times a year and stick to win-win strategy to gain their satisfaction with his company.