Geely names a new SUV model as “Boyue” and accelerates new model production

Gasgoo.com (Shanghai Octo 29)- Geely officially named its new NL-3 SUV model as “Boyue” on October 27th, and will make its debut on the Guangzhou Auto Show next month, which will be launched into market on the first quarter of next year.

Lin Jie, CEO of Geely Sales Co. Ltd., said that SUV models will account for 35% of the total sales volume in Geely Group. The launch of NL-3 is a symbol that Geely is entering a new phase of product deployment, which will lead Geely into rapid SUV model production. Apart from NL-3’s launch, Geely also plans for the production of NL-4 and GX9 models.

Geely’s performance in SUV market is worse than its opponents, with only one SUV model of GX7 on sale. Statistics from CPCA show that GX7 has a total sales number of 46,000 in the previous three quarters, with an increase of 3.3%, accounting for 12.65% of Geely’s total. In contrast, statistics from China Association of Automobile Manufacturers reveal that SUV sales increase 46.68% in the previous three quarters. Models of self-owned brands have outstanding performance in this market, with 7 of 10 top sale SUV models won by self-owned brands.

Different from other self-owned brands, Geely’s sales increase mainly comes from the counterattack of GC9, a type of domestic larger-family car. CPCA’s data show that GC9 reached a sales number of 4,130 in September, the only self-owned brand model in top 20 larger-family car models.

Last week, reporters in the Geely Auto Chunxiao Manufacturing Plant witnessed that NL-3 will be produced in the same line of GC9. After laying a solid foundation in the car market with GC9 model, Geely will produce LN-3, in hope that it will cover its shortage in SUV market and increase its total sales with SUV models.

Reporters also found out that Geely will cooperate with Volvo in all aspects to achieve the promotion of brand influence and sales at the same time.