Changan’s R&D investment into alternative energy vehicles reaches 300 million RMB per year

Gasgoo.com (Shanghai Nov 6)- Changan Automobile, one of self-owned brand leaders, is rising in the rapidly developing alternative energy vehicle market, with total alternative energy vehicle sales reaching 2,762 from January to September and sales number reaching 1,054 alone in September.

Recently, Ren Yong, CEO of Chana New Energy Automobile Co. Ltd. told reporters that his company is focusing on renting services in the after-sales market. Changan New Energy Automobile has two ways of renting: tailored renting and time-sharing renting. To better develop the renting business, it even sets up a renting company. However, the current renting business only focuses on some important cities.

Changan New Energy Automobile also pays great efforts on sales. In Ren Yong’s view, selling alternative energy vehicles is quite different from that of traditional vehicles. Companies should pay more efforts on operation models, consider and solve consumers’ using problems, such as how to set up charging posts, how to connect the charging posts with electric network.

It is said that Changan sticks to paying 5% of its revenue on R&D area, and 300 million RMB alone on new energy projects each year.

Recently, charging of battery electric vehicles in Changan such as Eado are controlled through APP on mobile phones. Ren Yong said, car owners can monitor the charging state through APP. He also confessed that the battery supply is not enough in Chana New Energy Automobile, which is the main problem faced by all new energy automobile manufacturers. In fact, his company plans to produce 5,100 vehicles this year, but the production volume cannot exceed 1,500 because of limited battery supply.

According to feedback from consumers, Eado battery electric vehicles have high quality. “Good reputation is good for increase of sales, and Eado battery electric vehicles sales are expected to exceed 300 in November and December.” Ren Yong said.

Technology, safety and intellectualization are Changan’s brand image in Ren Yong’s view. “These key principles are not labels, but should be carried out along the R&D and production process.”