Brilliance BMW gears up on China sourcing

"By the end of this year, the number of Brilliance BMW local suppliers will reach 100 and the procurement volume will grow by 80% to reach 3.6 billion yuan." said Wu Peide, President and CEO of Brilliance BMW, at the second Brilliance BMW suppliers meeting.

It was reported that in early 2006, the number of Brilliance BMW supplier was 46 and the procurement volume in China amounted to 870 million yuan. By the end of 2006, the procurement volume has surged to 2 billion yuan. At present, the number of local suppliers has exceeded 60.

Wu said:" Brilliance BMW's long term strategy is to push China procurement forward at a steady pace. We strive to become a leading enterprise in the Chinese luxury car market through our excellent branding strategy and by forging closer ties with suppliers."