PSA presents new Peugeot 307 in China

Shanghai. September 25 (Gasgoo.com)- Early this week, the revamped series of Peugeot 307 sedan hit the Chinese market after the old generation had been sold for three years. Such new models as 307 are part of the French automaker Peugeot Citroen's (PSA) ambitious strategy in China. 

The biggest change in the outlook of new Peugeot 307 is that it absorbs aesthetic elements of Peugeot 407. The overall length is expanded to 4.34 m with the tail frame also resigned. Streamlined curve of the car body focuses on the exclusive and elegant style with enough space for passenger and luggage.

The car is also advanced in technology and equipment. New Peugeot uses the updated Content Management System (CMS) which makes the car more intelligent and high-tech infotainment server which integrates DVD, GPS and communication functions. The hard disk volume on the car is as large as 30G.

The manufacturer, Dongfeng Peugeot, PSA's joint venture in China offers 13 versions of the new 307 in 9 colors. The price range is between 109,800 Yuan (14,500 USD) and 165,800 Yuan (22,020 USD). Consumers can choose either 1.6L or 2.0L engine version. 

PSA expects new Peugeot 307 will sell 20,000 units in the remaining three months of this year. And by the end of 2007, Dongfeng Peugeot will increase its sales outlets to more than 240 dealers to meet the growing demead.