Audi and BMW Compete for the Throne of Best-Selling Mid-Size Luxury Car 2015 in China

Gasgoo.com (Shanghai Jan 20th)– Audi A6L finally picked off BMW 5 Series and dominated China’s sales charts of mid-size luxury models in 2015 with 777 sales, contributed by sales booms in September and October.

Cui Dongshu, General Secretary of China’s Passenger Car Association, said, “BMW 5 Series holds more potential in 2016, considered its advantages in private consumptions. With the further implement of changes in China’s government vehicles allocation and usage, the competition between BMW 5 Series and Audi A6L will continue.”

The sales of Benz E-Classrose 7% to less impressing 56,000units. To be noted, new Benz E-Class has made its debut in North America International Auto Show and is expected to enter Chinese market in the first half of 2016. Cui believed the new Benz E-Class will very likely to see an increase of 50% to achieve 80,000 to 90,000 sales.

In 2015, the sales of Japanese models were warming up. The sales of Toyota Crown rose 74% last year in general, though very unstable. But the year of 2016 will not be easy for Crown, considered all these new models in the market.

Cadillac sold 30% less XTS in 2015, compared with 2014. Ford Taurus, a Blackhorse in full size car segment, picked off Crown and XTS to finish No.4 in the sales charts with 5373 units in December. To be noted, the sales of Volvo S80L fell 60% in 2015 and may face the destiny of ending production.

In the segment of mid-size luxury models, Chinese domestic brands including HongQi H7, SAIC Besturn B90 and Senova D80 could hardly compete with foreign models by sales. Cui predicted that it still needs a rather long time for domestic brands to actually compete in this segment, because customers in this segment have much higher requirements compared with those in mid-size and compact segments.