Production Capacity of China Geely to Increase to 1.3 Million Units

Gasgoo (Shanghai, August 30^th)—Target sales of Geely, one of leading automakers in China, may be two million units by 2020, according to An Conghui, CEO of the company.

Growth rate of Geely was 11% in the first half in 2016. Moreover, sales in July were 48,500 units with a yearly rise of 64%. Considering increasing growth rate, Geely has increased target sales to 660,000 units this year.

Development in products and improvement in customer service may lead to increase in sales of the company, according to An.

Improvement in production capacity may ensure supply of vehicles, making target sales reasonable. Construction of new production facility has ensured production capacity of about 130,000 units.

Vehicles of Range L may be launched by the end of 2016. The company has developed multiple brands, which once proved failure before for Geely. However, marketing strategy of developing multiple brands may success this time due to improvement in resources and segment layout of the company.

Construction of sales networks, including G Network, where Borui and Boyue has been sold, and L Network, where GS and SUV have been sold, may serve to guarantee success of the strategy.