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Ford sold over 6,000 Mondeo Zhisheng vehicles within a month
Shanghai. January 2 (Gasgoo.com) – In less than one month after being launched in Chinese, Ford Mondeo Zhisheng has sold 6,000 vehicles in Chinese market, a pretty satisfactory sales record for a newly launched vehicle, according to Jeffrey Shen, president of Changan Ford Mazda.
Mondeo Zhisheng produced by Changan Ford Mazda was launched in Chinese market on November 8 of 2007. The vehicle has three models: two powered by a 2.3 Liter engine and one powered by a 2.0 Liter engine. It is priced between RMB 180,000 (USD 24,644) to RMB 240,000 (USD 32,859).
In Chinese market, Mondeo Zhisheng competes with other models in upper and middle segment, like Honda Accord, Toyota Camry. These two models have already proved successful in Chinese market.
In November of 2007, Guangzhou Honda sold 10,914 Accord vehicles and Guangzhou Toyota sold 13,062 Camry vehicles.
"With 15,000 vehicles being sold out in one month, Mondeo-Zhisheng soon becomes a hot-selling model since it was launched in European market in June 2007,” Shen said. “With a stretched wheelbase, which is designed particularly for Chinese consumers, we expect it to have strong showing in Chinese market.”
In the first 11 months of 2007, Changan Ford Mazda sold 186,522 vehicles, ranking 9th biggest auto seller in Chinese market.
Changan Ford Mazda produces five Ford models for Chinese market: Festiva, Focus, Mondeo, Ford S-MAX and Mondeo-Zhisheng. The automaker also produces Mazda 3, Mazda2 and Volvo S40.
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