FAW-VW to launch remolded edition of Golf

Shanghai, April 9 (Gasgoo.com) Since FAW-VW put it into the market at the end of 2006, the Bora HS has not been well received by Chinese customers. The sales of all-new Bora HS vehicles in 2007 only hit a little more than 8,000 units. The company has now decided to remove its Bora HS from the production line and replace it with a new Golf edition -- a facelifted Bora.

FAW-VW, a joint venture between China's First Automotive Works Corp (FAW ) and German-based Volkswagen AG, is set to launch the remolded edition of its 4-generation Golf model. The new Golf model's design will integrate the rear features of the Bora HS and use some sporty exterior elements in its front part. The 4-G Golf models will be mass-produced this year, no longer made to order as before.

As an attractive and sporty name, Golf is able to hold great appeal for customers and boost the model’s sales. However, the Golf model has its much more merits of its own than the Bora in the compact hatchback segment. But it pity that FAW-VW has not made public yet when it will launch the long-awaited 5-G Golf. Industry analysts said that 5-G Golf's roll-out in the near future is a remote possibility.

Actually, most models of FAW-VW have achieved great sales, but the launch of Bora HS has brought the company an albatross around its neck. Now the car-maker wants to scrap this white-elephant-like model less than two years after its birth.