New Ford Fiesta to target high-end sedan market
Shanghai, April 30 (Gasgoo.com) Changan Ford recently launched a new small car named Ford Fiesta and will put this model into Chinese and European markets at the same time. The model will be produced in the joint venture's Nanjing plant.
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"Except the name, all (of the old and new Fiesta cars) are different, said Xing Gang, sales manager of Changan Ford Auto. The new Ford Fiesta, which made its global debut at the Beijing auto show, is completely different both in the exterior and interior from the previous Fiesta which Chinese consumers know.
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The new Ford Fiesta is the first small car based on as Ford Motor's global platform strategy. With significant improvement of the existing Fiesta, new Ford Fiesta aims to rival with Fit, Vios, and Yaris.
Mazda2 appeared on the platform along with new Ford Fiesta at this year's Beijing auto show. Rumors were everywhere about the competition between new Ford Fiesta and Mazda2 as they are both based on the B2 minicab platform of Ford Motors Corp.
"There exists lots of difference between new Ford Fiesta and Mazda2. For example, new Ford Fiesta is more fashionable and individual than Mazda2," said Sheng Yingquan, president of Changan Ford Auto. Satoshi Tachikake, CEO of Mazda Motor (China) Co., Ltd told reporters that New Ford Fiesta and Mazda2 target different consumers so they will not be direct rivals.
"I believe the market is large enough for new Ford Fiesta and Mazda2 since they are new models," said He Junjie, sales general manager of Changan Ford Auto.
The new Ford Fiesta enriches the portfolio of Ford brand products and will target at the 20- and 30-somethings as its consumers.Gasgoo not only offers timely news and profound insight about China auto industry, but also help with business connection and expansion for suppliers and purchasers via multiple channels and methods. Buyer service:buyer-support@gasgoo.comSeller Service:seller-support@gasgoo.com