Geely Holding Group
Geely Holding Group is a large business group mainly engaged in the production and sales of automobile and its components.
Founded on November 6th, 1986 and after 18 years of construction and development, the Group has made outstanding achievement in the aspects of automobile, motorcycle, automobile engine, gear box, components, higher education, manufacturing of decoration materials, tourism and real estate industry, with total assets over RMB5 billion. In particular, since the company entered the automobile manufacturing field in 1996, it has rapidly grown into a key brand for the economical car in China through its flexible operation mechanism and continuous concept innovation, ascending into the "3+6" mainstream pattern of the domestic Chinese automobile manufacturing enterprises at an average annual growth rate of 117%. In 2003, its business scale ranked the 331st place among the country's top 500 enterprises, 25th place among top 100 enterprises in Zhejiang Province, and was appraised as one of the enterprises with fastest and best growth in the Chinese automobile industry over the past 50 years.
The head office of the Group is in Hangzhou, capital city of Zhejiang Province. With four major manufacturing bases in Linhai, Ningbo, Taizhou and Shanghai, the company now has an annual production capacity for 200,000 complete vehicles, 200,000 engines and 150,000 gear boxes. With the successive completion and operation of the new projects in Ningbo, Taizhou and Shanghai, the complete vehicle annual production capacity of the company will rise to 300,000, and the engine annual production capacity will also rise to 300,000.
Zhejiang Geely Holding Co., Ltd. has set up four major sales companies and round-the-clock after-sales service company as well as spare part company orientated towards the domestic and overseas market; it has altogether 109 4S automobile franchised stores, 489 brand distributors and 569 service stations, providing the sales and after-sales service for Geely, Beauty Leopard and Maple brand series, two-compartment and three-compartment economical cars and urban sports cars. Geely already has 300,000 terminal users in the country, and its ranking in the national market has risen from the tenth place in 2003 to the current seventh place, with the economical car market share of 21.4%. Through experiencing the marketing, care service, public welfare activities and car racing activities, the popularity and credit of Geely has had great improvement.
Zhejiang Geely Holding Co., Ltd. now has nearly 8000 staff members, having recruited and trained large group of specialists and excellent technical talents from home and abroad, having the competence of complete vehicle, engine, gear box, tooling design, and factory design, plan and manufacture; having established several major development centers including Geely Automobile Research Institute, Geely Engine Research Institute, Geely Gear Box Research Institute, and Geely Motorcycle Institute, with several development personnel enjoying subsidies from the government. It introduces 2-3 new car styles every year, in which the urban leisure sports car "Beauty Leopard", called "No. 1 sports car in China", was awarded with "Special Prize for China Industrial Design Innovation". It is permanently collected in the National Museum as the first sports car designed and developed by China. Maple Brand car is appraised as the "Product with outstanding performance price ratio", and Geely Brand car is appraised as the "Consumer's favorite Chinese automobile brand". The developed MR479Q engine product series have passed the provincial new product evaluation, of the advanced level among the similar models in China. The company takes the lead among the Chinese car producers for self-independent development and production of four-cylinder electric spray engine; the manual gear and auto gearbox developed by Geely have also been put into mass production; all the product series have reached the national environmental protection standard and passed 3C certification.
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