Self-Owned Brands Marching into High-End Market under the SUV Hot

The 14th China (Guangzhou) International Automobile Exhibition has opened on November 19^th, “achieving annual volume and having a good start for 2017” became the target of automakers.

Hong Long will the SUV Hot Last?

The SUV continue to be hot in 2016 with a market share reaching 50%. To be “bigger” and “sportive and household” became trend of SUV market. One of the general managers of automakers said that, the SUV hot will last for 5 years at least.

Feelings, Quality and Sales

GAC Fiat Chrysler has had two SUVs made domestically, the Cherokee and Renegade. It will release the third domestic SUV, a brand new Jeep Compass, which has already made its first debut in Asia on November 16^th. With the new Jeep Compass, Jeep will have a multilevel product line with small-sized, compact and medium-sized SUVs.

Skoda Rely on SUVs to Double Sales

Skoda announced its new strategy not long ago, planning to double the sales in Chinese market by 2020. The marketing executive director of Shanghai Volkswagen’s Skoda brand said that, in the future years, Skoda KODIAQ, new Yeti, a derivative SUV Coupe and a compact CUV will arrive in China in succession, and China will be the only market for Skoda to offer four SUV products.

Dongfeng Peugeot’s Top-Level SUV Arrived

Dongfeng Peugeot also showed its Dongfeng Peugeot 4008 on the night of November 16^th. This new SUV, manufactured based on EMP2 platform of PSA Group and the first product offline from the 4^th plant of Citroen in Chengdu, is the highest-level SUV product of Dongfeng Peugeot so far.

Chevrolet Appeared with 7 models; Camaro to be the First

Chevrolet re-profiled its direction after sales decline and planned to list 20 new models by 2020. Chevrolet released 7new cars on November 17^th, the medium-sized SUV Equinox, Camaro RS, the full-sized pickup Silverado and so on, half of which are first introduced.

Self-Owned Brands Marching into High-End Market

With self-owned brands occupying half of the top sales SUV, many self-owned brands begin to march into the high-end market this year. The price of self-owned brand is able to reach 200 thousand yuan at present.

Will Great Wall Continue to be a Myth of the Market?

On November 16th, Great Wall listed its new high-end brand WEY with the position of “entry lux and luxury”. W01 and W02 will also debut with a price range of 150-200 thousand, to replace H6.

According the chairman of the Great Wall Motor Company Limited Wei Jianjun, W01----the first SUV of WEY will be listed in April of next year, W02 will be listed in August and W03 by the end of next year. WEY will also bring out about 2 new brands.

Different Attraction for Eyes

In the 14th China (Guangzhou) International Automobile Exhibition, some automakers will attract customers with new products, while some will strengthen the contact with customers with long-range plans.

Changes Begin from News Conference

Different from Benz, Volkswagen canceled the “Night of VW” and chose communication with few people. Five senior leaders from VW present at the conference, showing VW will change greatly in the future years: transformed into service manufacturing industry; make new energy products the new pillar of VW’s growth in China; to achieve sustainable development from aspects of new energy vehicles, intelligent vehicles and Internet+.