Audi dealerships expressing great anger and declining picking up cars

With the ending deadline proposed by Audi dealerships, the opposition to the cooperation between Audi and SAIC Volkswagen grows stronger. More details are reported from the negotiation site Foshan. It is said that some Audi dealerships have informed 4S stores to check inventories and prepare for declining picking up cars. It is obvious that dealerships are quite unsatisfactory about the negotiation process, and they express their anger and worries in such an extreme way.

On November 23th, China Automobile Dealerships Association publicly released its opinion on the cooperation incident. “We pay great attention to the unfavorable influences brought by the cooperation, hoping Audi to conduct effective talks with dealerships and solve conflicts by dialogues.”

Today, Shen Jinjun, general secretary of CADA said during an interview that, “Considering that Chinese auto market is entering into a steady growth period and the fierce competition in luxury vehicle market, Audi should reevaluate the expectation in Chinese luxury vehicle market and reasonable market shares, and finally lower the sales market in Chinese market.”

Audi feels great pressure in dealerships’ action. According to media report, Audi conducted talks with dealerships one by one since Foshan negotiation. “Seen from Audi’s current attitude and financial resources, huge compensation will not be considered and it is unlikely that Audi will give up the cooperation. It is most probable that SAIC Audi dealerships could sell SAIC Audi vehicles, as a way of compensation.”

But it is not clear whether Audi will buy off the dealerships in this way. “Dealerships face inferiority in the combat, and union together is the only way for them.” One expert once said.