Dongfeng Venucia changing brand logo arises suspicion

Shanghai July 25st, 2017 Gasgoo-Recently, it is revealed that Dongfeng Venucia plans to change its brand logo. D60 model, which will be launched in Q4 this year, may become the first model using the new brand logo.

Venucia uses the current logo from the year 2010, with blue bottom color symbolizing deep dreams and pentagram representing perfectness. It’s known that the new logo will keep the symbolic pentagram elements by simplifying the current logo. It’s expected that D60, which will be launched in the latter half of year, has the greatest possibilities to firstly use the new logo.

Currently, the new compact car D60 made its debut recently, with the tail continuing T90’s designing style and two tail lights containing “VENUCIA” mark in the center.

Venucia keeps a two-digit market growth for four consecutive months after its independence in February this year, with the terminal sales volume reaching 62,344 units in the first half of year, growing 9.7% year-on-year.

Venucia plans to launch two new models including D60 in the latter half of year, which will contribute to the consistent growth of brand sales volume.