HAVAL cuts prices largely once again to win market share

Shanghai (Gasgoo)-On Sept. 18, HAVAL officially announced the price reduction of the H6 Coupe 1.5T up to RMB 17,800. The model will be priced between RMB 10,900 and RMB 12,500. At the same time, HAVAL will also reduce prices for other models, such as the gasoline edition of the 2017 H6 Coupe 2.0T.

At the beginning of this year, it seemed difficult for Great Wall Motor to maintain its leading position in the SUV market. Total sales of January, 2017 reached 91,200 units, with a slight increase of 0.71% year on year, and quite a large drop compared with last month.

Geely, another self-owned auto brand, also released its output and sales report at the same time. The total sales of Geely models in January increased with robust growth momentum to 102,700 units, with an increase of 71% year on year, exceeding Great Wall Motor's sales in January. This is the first time that Great Wall Motor is surpassed by other automakers since it had occupied SUV sales crown for five years.

From January to August, car sales of the Great Wall Motor had increased 1.88% year on year to 603,469 units. In the SUV market, The HAVAL H1 and the H5 dropped by 67.51% and 41.63% respectively. 

Comparatively, from January to August, unit sales of Geely increased by 88% to 718,236. It has completed 65% of its sales target of 1.1 million units this year.

From the sales data in the first half of this year, Geely shows great growth momentum with robust monthly sales, while the Great Wall Motor tends to slow down its growth paces. It is obviously seen that Great Wall Motor cut prices for its models not only to thank its customers but also to response to the strong competition from Geely to stimulate the development of sales.

A large number of self-owned auto brands launched their own star models, such as the Geely Emgrand X7, the Trumpchi GS4 and the Roewe RX5. Suffering the great competition from other self-owned auto brands, the price reduction of Great Wall Motor may bring a reshuffle for the whole competition market. 

However, it remains doubtful for Great Wall Motor to keep its advantage in SUV market only by largely reducing production cost. Maybe, in the near future, other self-owned auto brands will also announce price reduction to attract customers. No matter who will be the NO.1 in the SUV market this year, the customers will be the beneficiaries finally.