Harman International, BAIC BJEV form strategic partnership for scalable digital cockpit solution

Shanghai (Gasgoo)- Harman International, a wholly-owned subsidiary of Samsung Electronics Co.,Ltd, has struck a deal with Chinese NEV maker BAIC BJEV at Auto Shanghai 2019 to offer the latter the scalable Digital Cockpit solution.

The solution will not only help boost BAIC BJEV's development in vehicle intelligence, but also allow Harman International to create more cutting-edge technologies and products for the fast-growing NEV market.

“BAIC BJEV is dedicated to meeting the challenges in the AI era and needs a strategic partner to jointly elevate the in-car experience for future drivers. Our Digital Cockpit solution is designed to realize this. The system's forward-looking features, such as smart driving applications and platform design, are created to improve users' experience and eventually achieve the truly hand-free driving experience alongside the evolution of autonomous technologies,” said Dr. Mike Peters, President of Harman Connected Car Division.

BAIC BJEV is one of important players in Chinese NEV market. At the Auto Shanghai this year, it unveiled the concepts under its premium car brand ARCFOX. The brand's first model to hit the market—the ARCFOX ECF—will be outfitted with a Harman Digital Cockpit that works as an integrated solution for infotainment and instrumentation systems driven by a unified hardware/software platform.

The Harman Digital Cockpit will also help the Beijing-based EV maker lower energy consumption and keep drivers’ eyes one the road with its integrated voice control function.