A Research Report on the Change in Global Auto Industry (XVII)

Conclusion

The profound change in North American auto industry has led to reflections on the international automobile industry, and on the scale, brands, products and other elements of the automakers' development. The change is expected to serve as a mirror to other automakers, especially Chinese automakers, who may gain inspiration from the change and reflections for planning their own development.

Finally, the last part of the survey of this report refers to the elements of a carmaker's competitiveness.

Our survey shows that more than 70% of the interviewed industry experts believe that "strategy and management abilities" are the most important factors in determining the competitiveness of a carmaker. Such a finding is not beyond our expectation, as the strategy and management are fundamental to an enterprise. We hope that this survey will serve to remind automakers at all times to enhance the strategic and management levels, because whether the market is good or bad, our time will ultimately be described as "This is the era of the best, this is an era of the worst," simply depending on the different situations of different companies.

Acknowledgements

We are grateful to the experts from the following institutions and enterprises for sharing with us their valuable views and insights, including but not limited to: AT Kearney (Greater China), Roland Berger (Greater China), Tony TU (China), Beacon Business Consulting (Shanghai), TNS Market Research (Greater China), CSM Worldwide (Shanghai), Global Insight, Weichai Power, Chongqing Chang'an Automobile, Fiat Powertrain Technologies R&D Center (Shanghai) and so on.

Our sincere thanks also go to all interested users of gasgoo.com for their participation in the online survey!