American Honda Reports January 2008 Sales

CR-V and Fit set monthly records, Civic up 14.2 percent

TORRANCE, Calif., Feb. 1 -- American Honda Motor Co., Inc., posted January total vehicle sales of 98,511, a decline of 2.3 percent compared to January 2007 results.

Honda Division posted January sales of 87,343, a decline of 0.5 percent compared to January 2007. Models that broke monthly records include the CR-V, up 11.3 percent to 16,016; and the Fit, up 120.0 percent to 4,480. Civic sales increased 14.2 percent for the month to 20,993.

"We're seeing real strength in our compact and subcompact vehicles," said Dick Colliver, executive vice president of sales for American Honda. "Honda products like the Civic, CR-V and Fit are proving to be solid performers in these turbulent economic times."

Honda total car sales of 49,642 increased by 7.1 percent for the month. Overall, the Honda Division's top five-selling vehicles include the Accord, 23,957; Civic, 20,993; CR-V, 16,016; Odyssey, 8,746; and Pilot, 8,375.

The Acura Division posted a sales volume of 11,168, a decrease of 14.2 percent compared to January 2007. The division's top-selling vehicles include the MDX, 3,982; TL, 3,246; TSX, 2,073; and RDX, 1,483.

American Honda Vehicle Sales For January 2008

                                Month-to-Date            Year-to-Date
                          January  January   DSR** January  January   DSR**
                            2008    2007    % Chg.   2008    2007    % Chg.
  American Honda Total     98,511  100,790   -2.3%  98,511  100,790   -2.3%
     Total Car Sales       55,345   53,412    3.6%  55,345   53,412    3.6%
     Total Truck Sales     43,166   47,378   -8.9%  43,166   47,378   -8.9%
        Honda Total Car
         Sales             49,642   46,346    7.1%  49,642   46,346    7.1%
        Honda Total Truck
         Sales             37,701   41,427   -9.0%  37,701   41,427   -9.0%
        Acura Total Car
         Sales              5,703    7,066  -19.3%   5,703    7,066  -19.3%
        Acura Total Truck
         Sales              5,465    5,951   -8.2%   5,465    5,951   -8.2%
  Domestic Car Sales *     40,632   40,394    0.6%  40,632   40,394    0.6%
     Honda Division        37,386   36,516    2.4%  37,386   36,516    2.4%
     Acura Division         3,246    3,878  -16.3%   3,246    3,878  -16.3%
  Domestic Truck Sales *   30,817   32,988   -6.6%  30,817   32,988   -6.6%
     Honda Division        25,352   27,037   -6.2%  25,352   27,037   -6.2%
     Acura Division         5,465    5,951   -8.2%   5,465    5,951   -8.2%
  Import Car Sales         14,713   13,018   13.0%  14,713   13,018   13.0%
     Honda Division        12,256    9,830   24.7%  12,256    9,830   24.7%
     Acura Division         2,457    3,188  -22.9%   2,457    3,188  -22.9%
  Import Truck Sales       12,349   14,390  -14.2%  12,349   14,390  -14.2%
     Honda Division        12,349   14,390  -14.2%  12,349   14,390  -14.2%

  MODEL BREAKOUTS BY
   DIVISION
  Honda Division Total     87,343   87,773   -0.5%  87,343   87,773   -0.5%
      Fit                   4,480    2,036  120.0%   4,480    2,036  120.0%
     Accord *              23,957   25,714   -6.8%  23,957   25,714   -6.8%
       Memo: Accord Hybrid     48      248  -80.6%      48      248  -80.6%
     Civic *               20,993   18,378   14.2%  20,993   18,378   14.2%
       Memo: Civic Hybrid   1,745    1,783   -2.1%   1,745    1,783   -2.1%
     S2000                    212      218   -2.8%     212      218   -2.8%
     Odyssey *              8,746   11,165  -21.7%   8,746   11,165  -21.7%
     Pilot *                8,375    9,375  -10.7%   8,375    9,375  -10.7%
     CR-V *                16,016   14,390   11.3%  16,016   14,390   11.3%
     Element *              2,317    3,065  -24.4%   2,317    3,065  -24.4%
     Ridgeline              2,247    3,432  -34.5%   2,247    3,432  -34.5%
  Acura Division Total     11,168   13,017  -14.2%  11,168   13,017  -14.2%
     RSX                        1      127  -99.2%       1      127  -99.2%
     TL *                   3,246    3,878  -16.3%   3,246    3,878  -16.3%
     TSX                    2,073    2,628  -21.1%   2,073    2,628  -21.1%
     RL                       383      433  -11.5%     383      433  -11.5%
     MDX *                  3,982    4,153   -4.1%   3,982    4,153   -4.1%
     RDX *                  1,483    1,798  -17.5%   1,483    1,798  -17.5%
  Selling Days                 25       25              25       25

  * Honda and Acura vehicles are made of domestic and global sourced parts.

  ** Daily Selling Rate

                                Month-to-Date            Year-to-Date
                           January  January   DSR**  January  January  DSR**
                             2008     2007  % Chg.    2008     2007  % Chg.

                    Hybrid  1,793    2,031  -11.7%   1,793    2,031  -11.7%