VOYAH puts FREE, DREAM models onto Spanish market

Beijing (Gasgoo)- On June 6, Dongfeng Motor’s premium new energy vehicle brand VOYAH launched the VOYAH FREE and VOYAH DREAM in Spain, priced at €77,790 (approx. 616,000 yuan) and €94,650 (approx. 749,000 yuan) respectively. This marks VOYAH's official entry into the Spanish market, with its first showroom opening in Madrid this month.

Photo credit: VOYAH

VOYAH has partnered with Salvador Caetano, the largest auto group on the Iberian Peninsula, to introduce its models. CEO Sergio Ribeiro praised Chinese automotive excellence, highlighting VOYAH's superior quality, performance, and intelligence. Plans include opening 18 showrooms this year in cities like Madrid, Barcelona, Valencia, and Seville, with three in Madrid this year and two more by 2025.

Photo credit: VOYAH

Spain's supportive policies for NEV adoption, including the 2015 "NEV Promotion Strategy" and incentives since 2019, are expected to aid VOYAH’s market penetration locally.

Since 2022, VOYAH has forayed into countries like Norway, Finland, Denmark, the Netherlands, Bulgaria, Czech, and Italy. By the end of 2024, it plans to further expand into European markets in Portugal, Belgium, and Germany. VOYAH aims to operate a sales network covering six continents, 60 countries, with 500 sales and service outlets globally by 2030, targeting a cumulative overseas sales over 500,000 units.