C Talk | Brembo: More Than Brakes, Brembo Accelerates Toward a Zero-Accident Future Vision with AI and Digital Tech

The global automotive industry is undergoing a once-in-a-century transformation, driven by electrification, digitalization, autonomous technology, and a growing emphasis on sustainability.

 At the heart of this revolution, Brembo—a name long synonymous with high-performance braking—is redefining its identity. No longer just a hardware manufacturer, Brembo is transforming into a full-fledged system solution provider, powered by artificial intelligence, data science, and software innovation.

In this exclusive interview, Bogdan Bereanda, Brembo China President and CEO, shares insights into the company’s strategic evolution and how China plays a central role in shaping its global innovation roadmap. 

From launching the second global “Brembo Inspiration Lab” in Shanghai to supporting the rapid rise of Chinese NEV brands, Brembo is aligning its DNA of racing precision with the fast pace of the digital era. The ultimate vision for a future with zero accidents—enabled not just by mechanical excellence, but by intelligent, predictive braking systems born at the intersection of AI, data, and real-time vehicle dynamics.

For more insights from the interview, please watch the video above.