Hot Topic Dialogue | HARMAN: Reimagining In-Vehicle Life with AI, Immersive Sound, and a China-Driven Innovation Engine

As vehicles evolve beyond traditional transport machines into intelligent, emotional, and connected living spaces, HARMAN is leading the transformation with its deep legacy in automotive sound, cutting-edge cockpit solutions, and rapid innovation in AI-powered in-vehicle experiences.

At Auto Shanghai 2025, Gasgoo sat down with three senior executives from HARMAN Automotive Division—Ghada Elramly, SVP of Global Customer Groups; Yuzhan Liu, SVP of Customer Group APAC and China President; and Frank Moffa, SVP & GM of SBU Car Audio—for a deep dive into HARMAN’s vision for the future of mobility.

From redefining the cockpit as a “next living room” to empowering OEMs with modular, upgradable solutions like the Ready product line, and from enabling emotionally intelligent AI assistants to supporting Chinese automakers on the road to globalization, HARMAN is positioning itself as a vital innovation partner in this new software-defined vehicle era.

In this exclusive interview, the above three executives share how China has become not just a growth market but a key innovation hub for HARMAN—and why future success in automotive world will hinge on blending global experience with local insight and agility.

For more insights from the interview, please watch the video above.