On 22 March, Great Wall Automobile has published its beautiful finance report. The company has realized 56.78 billion CNY sales income of year 2013, which has increased 31.57%. It has realized profit of 8.2 billion CNY, which has increased 44.47%. The excellent result has contributed by SUV business of Great Wall Automobile. Particularly Harvard built as separated brand of Great Wall Automobile. Sales of Harvard have mounted to 771 thousands, and profit margin has increased to 28.61%. however, Harvard H8 marketing launching delay and SUV segment competition make 890 thousands sales of Great Wall Automobile sales goal of year 2014 under suspicious.
SUV business is the core part of Great Wall Automobile. Its strong sales contribute to listed company financial report of year 2013. Great Wall Automobile has realized operation income of 5.68 billion CNY, which has increased 31.57%. Net profit of the company is 8.22 billion CNY, which has increased 44.47%. Car sales have mounted to 771 thousand, which 55% sales come from Harvard SUV sales. Great Wall Automobile says that margin profit of the company has raised from 26.87% of year 2012 to 28.61% of year 2013. Main reason for margin profit increase because of scale effort of sales growth, and relative high profit margin SUV products sales.
On 12 March, Great Wall Automobile announced that sales goal of year 2014 was 890 thousand, which shall increase 18% over last year. Main product SUV business defiantly shall be the most important area for Great Wall Automobile. The company will introduce more Harvard products into market, which include Harvard H8, Harvard H2 etc. Harvard H8 has geared with 2.0 L TDI and 6 speeds gearbox. It the first SUV product priced over 200 thousand CNY. Great Wall Automobile expects SUV segment still has its growth potential in China. It will remain increase sales, enlarge market share and improve Great Wall Automobile brand image. Meanwhile, because that Harvard is still new brand, it will adjust its marketing network and scale.
