Gasgoo.com (Shanghai November 15) - A recent entry to the Chinese market, Spanish manufacturer and Volkswagen subsidiary Seat has yet to reap significant sales in the country. As a result, SEAT has adopted a different network development approach, which is unlike the traditional strategy. And Seat's Chinese representatives have announced the manufacturer plans to use VW's dealerships to sell its Leon compact, besides its current sales channel through Seat's city rooms, the Beijing Times reported today.
The Leon (pictured) made its Chinese market debut this past March, carrying a price tag of between 243,900 yuan and 294,600 yuan ($38,930-$47,022). The price tag proved to be too high for Chinese consumers, with authorized dealerships reporting monthly sales in the double digits. Seat lowered the Leon's price by 85,000 yuan ($13,567) early last month.
In response to strengthen its sales, the Spanish manufacturer signed an agreement with China Grand Auto to sell Seat vehicles at its import automobile dealerships. According to Seat representatives, the agreement will help Seat reduce sales costs, boosting its overall profits.
Seat vehicles are currently available in 12 SEAT city showrooms nationwide, located primarily in second and third-tier cities. Seat currently depends on the VW's facilities for its aftermarket sales service.
