Great Wall Motor announces entry into Mexican market

Shanghai (Gasgoo)- In a declaration of its commitment to innovation and global expansion, Great Wall Motor showcased its GWM brand and introduced the Haval H6 HEV model in Mexico City on September 7th.

This event, themed "Hello Tomorrow," represents a significant milestone for the Chinese automaker, following its strategic partnership with Banco Bilbao Vizcaya Argentaria ("BBVA"), one of Mexico's foremost players in the automotive finance sector, just a week prior. It serves as the official commencement of GWM's operations in the Mexican market.

Photo credit: Great Wall Motor

The spotlight of the event fell upon the grand debut of the Haval H6 HEV, GWM's inaugural offering tailored for Mexican consumers. Globally renowned as one of GWM's star models, the Haval H6 has already surpassed the remarkable sales milestone of 4 million units worldwide, boasting market-leading sales figures in countries as diverse as Brazil, Chile, and Thailand.

With a focus on customer-centric strategies and delivering an innovative consumer experience, the company is joining forces with 24 local dealer groups to have a minimum of 40 retail outlets operational in Mexico by the end of the year, with a cumulative target of 100 by 2025. This move is set to provide Mexican customers with a formidable sales network and top-notch after-sales service.

Notably, GWM is also stepping up its game when it comes to providing financial support for potential buyers. On August 31st, it forged a strategic partnership with BBVA Bank, aiming to offer local users a more convenient and innovative financial solution for new energy vehicles.