BYD announces brand launch in Gabon to support Africa's green transition

Shangahai (Gasgoo)- On June 5, 2025, BYD, in partnership with local distributor LOXEA—a subsidiary of CFAO Group—held a brand launch event in Libreville, the capital of Gabon.

Photo credit: BYD

Gabon, known as an environmental bench in Africa with a forest coverage rate exceeding 85%, is accelerating its "Green Economy Transformation Plan." "BYD's entry into Gabon is strategically significant," said Marc Hirschfeld, CEO of CFAO Mobility. "The country's environmental policies align closely with BYD's mission to 'Cool the Earth by 1°C.' Leveraging our distribution network across Africa, we aim to honor our commitment to 'Rooted in Africa, Serving Africa' by replicating the Gabon model across West Africa."

Yao Shu, Director of Automobile Sales for BYD Africa, emphasized that entering Gabon marks a further step in BYD's regional expansion. "Gabon's vision for electrification aligns perfectly with BYD's," he said. "Drivers in Gabon will now be able to enjoy world-leading new energy vehicle technologies and a low-carbon, high-quality mobility experience."

Photo credit: BYD

At the launch event, BYD introduced two vehicle models: the Yuan PLUS (known internationally as the BYD ATTO 3) and the Dolphin. As BYD's first global export model, the Yuan PLUS has been widely recognized by overseas consumers. With its aerodynamic design, sleek contours, and acceleration from 0 to 100 km/h in just 7.3 seconds, the model promises Gabonese consumers a new level of comfort and efficiency for urban commuting.

To date, BYD has established a presence in 17 African countries and regions, playing an active role in the continent's green transformation. Looking ahead, the company plans to strengthen its market footprint by working closely with partners to offer African consumers more diverse and environmentally friendly new energy mobility solutions.